The program increased its listeners and being a secular station, Billy knew there were unbelievers listening. He engaged the wide spectrum of listeners by making sure that they referenced the culture. Let me quote from his autobiography, Just as I Am:
“I built my radio talks around the events of the day. Keeping up with current events through newspapers and radio news programs, I began each message with a reference to something people would have been hearing and talking about that very day. Then I moved into a biblical message, showing that God and the Scriptures are relevant to every problem… (Graham)”
Connect with a Purpose:
"Let me introduce you to Rick, he’s a big Laker's fan.""Actually, I’m a Trailblazer fan.""Well I prefer to think of you as a Laker fan"."Okay, but you’re never really going to know me!Yet, the most loyal follower of Jesus will from-time-to-time find us believing something about God that isn’t true. We form God into our image instead of letting Christ form us into His image. We combat this by regularly looking at our lives in terms of how we carry out the ‘Great Callings of Christ’s command and commission as individuals and a congregation.
“To the Jews I became like a Jew, to win the Jews. To those under the law I became like one under the … so as to win those under the law. To those not having the law I became like one not having the law … so as to win those not having the law. … I have become all things to all men so that by all possible means I might save some. (1 Cor 9:20-22).
Connect with Discernment:
“Men of Athens! I see that in every way you are very religious. For as I walked around and looked carefully at your objects of worship, I even found an altar with this inscription: TO AN UNKNOWN GOD. Now what you worship as something unknown I am going to proclaim to you. (Acts 17: 22-23)”